Be Preeminent

One of the things I strive towards is greatness. Not from my own lips, but from the mouths of others. “When you’re good you tell everyone. When you’re great everyone tells you.” Those words are from Walter Payton, one of the best running backs in the history of the National Football League. The quote ties into the point I’m making, which is simply this, “Be the best at your thing.”

Whatever you thing is, be the absolute best. Professionally, academically, spiritually, you can apply this to all areas of your life. For me this morning, I’m speaking specifically about my profession. Today, I am wearing several hats. I’m doing some copywriting, sales funnel design, and anything else to pay the bills. In none of those areas am I seeking greatness. By my estimates I’d say I’m more than competent, but less than great.

The one thing I’m striving for greatness is with my audiobook production entity. Those other things I do are to stay afloat until the main thing is up and going. I hone my craft with respect to copywriting and it’s fun at times and tedious at others. I do take pride in my work, but it’s truly a byproduct of something much bigger and how it’ll tie in and work to accelerate the main thing.

Finally, when one is preeminent, surpassing all others or very distinguished in some way, they are able to mandate the terms of engagement. “Production has it’s privileges” is something we’d always say in Sales. With being one of, if not the best, with your thing, you have the ability to dictate the terms of engagement. You tell potential clients and customers your terms and they either agree to your terms or they work with a lesser talent. Price is only an issue in the absence of value.

Today, Wednesday, September 21, 2022, I am grateful that:

I am beginning to remember what I’m capable of when I get out of His way. My greatness is merely a reflection of God’s grace.

The first draft of my last project is completed. I was waiting for the designer to layout my copy in a visually appealing format. It looks great to me, but the client has the ultimate say in whether it’s acceptable.

I have those within my circle that will not allow me to prostitute my services and expertise. They have a better understanding of the value of my services and I’ll begin to lean on them and their expertise more as I move forward.

Have you identified your gifts?

Which of those gifts will you become preeminent in producing?

What books, courses, articles, workshops can you attend to further hone your gifts?

Be Great. Be Grateful!!!