Countdowns, Contingencies, and Counter Offers

Well, I’m about ten days away from launch. It’s not gonna be the ideal version, but it’s a great offering. I can see exactly how I’d like the end product offering, but the technology doesn’t exist. I can see where and how it’ll evolve over the next few months, or maybe years, but it’s not there just yet. I’m making due with what’s available and running with a contingency plan.

The plan is simple and straightforward. Launch with what’s available. When newer and better becomes available and plausible, iterate. Waiting costs money and opportunity. The opportunity cost could be huge and it’s not worth waiting. I could be waiting indefinitely and those I serve would be deprived. The contingency and counter offer are more for myself and ideal version of how I envision things, as opposed to a client offering, but I’m my worst client at times.

My launch is set for July 30, so my countdown has begun. It would be ideal to launch with tons of content, at least 25 or 30 different titles, but my counter offer will be ten titles. I can get to ten and perhaps closer to twenty, but it’s taken a bunch to flatten this learning curve. There’s still more I could do to flatten the curve and speed up the process, but that’ll delay my launch. I’m not okay with waiting and I’ll make due with what I have. I can automate and implement other systems as we grow, but getting an offering to the market is vital.

The great visions and ideas are worthless unless market tested. I could be wasting my time. I could have a bunch of grandiose plans that the market doesn’t embrace. The only way to be certain is to launch. To put forth my best offering at the moment and iterate based on market feedback. I’ll do those things and much much more. The days of talking and not doing are gone. The days of doing and talking very little are here. Today and every single day moving forward, my objective is to move silently. My actions will speak volumes.

Today, Monday, July 22, 2024, I am grateful that:

I’m willing to move forward. Ideal or not, I’ll move forward. The delays of not moving forward are opportunity costs. The cost of the opportunity when dealing with technology could be a closed window, meaning no opportunity at all.

I’ve matured in the previous area. Procrastination was part of my history and that could be because I wanted things to be perfect. Perfect may be an illusion and perfection may very well be something to strive for but never, or rarely achieve.

I overslept this morning. I have been getting up and moving around before 5 since moving back to the city. This morning I slept until well after seven and it felt good. I’m a couple hours behind in my morning routine, but I must have been more tired than I knew and needed the rest.

When your ideal version is delayed, what’s your contingency?

How well do you make counter offers?

What’s the last countdown or deadline you set?

What’s your next deadline?

Abe,

Be Greater!!!