Deliver More Than What’s Expected

Every person of success I’ve read about, including me, tend to deliver more than what’s expected. Some say things like “going the extra mile” or “going above and beyond” or “being preeminent” and on and on. But each and every business owner that I’ve had the chance to read their book or watch an interview of them, they all talk about delivering more to their customers and clients. They all work incessantly determining ways to outperform their competitors and the component of over delivering is always mentioned. I MUST do the same.

I’m thinking that one of the reasons I haven’t gone to market with my offering is lack of value. I know it’s good, but it’s not great. With recent innovations, I’m certain what I offer can be enhanced. I also know technology and the tools I use to create will continue to improve. So the question is how can I add exceptional value today as we iterate for tomorrow?

Not entirely sure, but one thing is certain. I must outperform, out maneuver, and out think my competitors. There will always be someone with more brains, more vigor, more money out there looking to do something similar. Additionally, there will always be some nefarious character looking to steal, rebrand, and profit from the intellectual property of others.

Today, Tuesday, April 4, 2023, I am grateful that:

After a respite from writing this list, it still feels normal. It’s comforting and natural. I’ve taken small breaks over the years and returning to the keyboard in this manner is like seeing and talking to an old friend after a long absence. It’s food for my spirit.

I’ve been creating. A couple of business plans, a chapter in a book of short stories, and a couple of videos with scripts to start generating business. I’ve got more to finish but it’s a good start.

Beverly and I got a chance to talk yesterday. We didn’t speak last week and it’s always great when we converse. She’s insightful, intelligent, and personable. I’ve enjoyed us getting closer over the last few years. It’s a relationship that’s proven essential.

What two or three things can you deliver no one else can?

How can you express those things in a succinct, 30 second elevator type pitch?

Write that down and commit it to memory today.

Be Great. Be Grateful!!!