Making Offers

Yesterday I watched a video and the guy was talking about a few things. His main thing was about making offers. His basic message was master making offers. Mastery means doing something so well that it requires no conscious thought,. It’s Stage Four of Learning, the Unconscious Competence stage. His message resonated because it was truly timely.

During my recovery period, I’ve thought about and assessed my abilities. The things I’ve mastered and the things that need more development. I hadn’t thought of my need to master and make better offers. I’d thought about my messaging, my content, my website, my courses in development, and a few other things. Mastering the ability to make offers was NOT one of the things on my list.

As a Life Insurance salesman, I simply presented offers. I helped discover the needs of potential clients, calculated the rate, and presented it to the prospect. The insurance company placed a dollar amount of the coverage and I presented that figure to the clients. Same thing when I sold cars. The dealership offered the vehicle and financing and I presented that offer to a buyer. When faced with defining the value of a service offering, placing a dollar amount on the service, then presenting my offer to a prospect, I have failed miserably.

Moving forward I need to master that skills. I need to be able to properly identify my audience, what they desire most, and make an offering compelling enough for them to accept it. I cinsider myself a life long learner and here’s another thing to learn. Additionally, I would say my communication abilities are above average. Mot excellent or exceptional, but I can convey my thoughts and feeling effectively. Now I need to do a bit more. There’s more training forthcoming. There’s more practicing going forward. There’s always a way to get a little better and I must begin this phase of my journey.

Today, Thursday, April 25. 2024, I am grateful that:

I’ve been able to find some areas that need improvement. If I were comfortable, the likelihood of things staying the same is great. But being uncomfortable is a reason for change. Tony Robbins says, “We either move away from pain or we seek pleasure.” It may not be a direct quote, but the essence is there. I;m willing to move away from pain.

I’ve got a better idea of an area to improve. Without sounding morbid, some days I can think to myself that everything about me needs to improve. That may very well be the case, but to be able to narrow in on one particular thing offers clarity and focus.

I’m becoming willing to step into the limelight. I’ve shied away from standing out front for the majority of my life. I’ve been told things like children are meant to be seen and not heard to be humble and a few other things for as long as I can recall. At this point, staying tucked away and not sharing what I’ve discovered is criminal. It’s offensive and it could be disastrous. People need to know how others have overcome the same or similar circumstances. To keep my experiences to myself benefits no one and that’s something I can not accept or tolerate.

What can you or do you offer to your employer, your customers, your clients, your fam

This is the first part of the entry.