Win_Win_Win

When mapping out my marketing strategy for my latest release, the thought occurred that I could pay 30%-35% to the larger distributors for the privilege of listing my title in their marketplace and receive no marketing support whatsoever. Conversely, I have an option to create, leverage, and foster relationships. My network is extensive but not in the social media arena. It’s a deficiency I’ll work towards rectifying but for now, I can overcome that challenge by enticing others to leverage their relationships.

Some call it “relation capital” others “mutually beneficial relationships” other terms exist but the one I prefer is “other people’s resources.” Some inhibit the term and think of it only in relation to money but that narrows the possibilities. You can leverage others' connections, influence, brand, and much more. The thing to consider: You must deliver exceptional value and treat their connections as good as you treat yours or better.

Lastly, when thinking of those relationships, it’s become apparent(while writing this) that the best for the most is this: my affiliates should make more than me. My cost is zero. I have no risk at all. Essentially, everything they do is pure profit as I’ve done nothing extra, from a cost standpoint, to acquire those sales. Once the network is assembled, they will leverage their relationships, not mine. My acquisition costs are zero, if not minimal. What would stop them from making as much, if not more than me from their efforts.

Today, Thursday, April 30, 2020, I am grateful that:

Creative marketing tactics are being revealed. It’s one thing to have an idea but excellent execution is something totally different. I need to create scenarios so beneficial it’s nearly impossible to resist.

Roni’s out and about shopping for her necessities. She’d let me know yesterday she couldn’t pass a couple of checkpoints so she returned home but she’s getting things done today. I’m sure time away from the small gathering of family members will be good for her as well. As much as you love them, sometimes it’s good to get away from family and have some alone time.

I’ve been able to connect to some new people stateside via D.C. I’m always curious and a bit excited when I meet new and interesting people. There’s a certain intrigue that comes from new relationships and seeing how they’ll manifest.

What product or service do you know of that’ll benefit others?

Does the company offering the service offer commissions for you selling their product or service?

If you have a product or service, how can you position yourself with others and offer a win/win/win scenario?

Create two win/win/win scenarios below.

Be Great. Be Grateful!!!