Picking A Target

One of the simplest things to do launching or modeling your business is to pick a target. Selection can be rather simple. What I’ve done is select the market share leader. They’re not necessarily the best, but they are the largest. I will build a company that takes the number one spot within 60 months.

Another factor to consider is who is the best. The biggest doesn’t mean the best. So choosing a company target that has the best customer experience or highest satisfaction may be a factor you determine.

The reasons I chose the biggest are simple. I have the ability to research all of the company’s information. I have the ability to determine their annual sales, number of sales, history of growth and acquisitions, plus a few other things. But the truth of the matter is something with more substance.

I chose a target because it’s simpler to have a destination when traveling. I can pick an annual sales number or number of clients, but for me, defeating the largest is something more impactful. Something more substantial than simply the number of sales or clients. It’s about superlatives, being the biggest and best, by defeating the biggest and best.

Today, Tuesday, June 28, 2022, I am grateful that:

Gary and I had a brief conversation yesterday. His sister lost her house in a fire on Friday, but she’s safe and living with her son. So things could definitely be worse.

I was able to provide Gary with the contact information for Grady. After the insurance settles, Grady should be able to help them acquire another place to live.

Over the weekend I was able to make another introduction. Hoping that the three people I connected will be able to form something mutually beneficial. It’ll be interesting to see how they develop that relationship.

Have you chosen a pacesetter? A company or person you can quietly pace and use as a guidepost.

Have you researched your pacesetter? Do you know more about them than they know about themselves?

How can you imitate what they’ve done, but more effectively and efficiently?

Be Great. Be Grateful!!!